Well I just returned from Disneyland’s Halloween Trick Or Treat
Event. I have a couple of reminder lessons for you.

Lesson #1 Limited Event Demand:

My friend did not order the Disney tickets like she was supposed
to. She is rather flaky about this kind of thing. So of course the
event ended up selling out. She calls me to tell me the night
before.

I found her a guy to call on Craigslist for 2 tickets at close to
the original cost For her and my godson.
She waited till morning and called. lucky for her he still had
them. So she literally had to rush out in her pjs to get them.

I was not so lucky. The decision came down to me. I could feel left
out and stay home or pay an arm and a leg for my ticket.
So I ended up paying 3 times the original cost. Ouch! Needless to
say next year if I’m going I will be in charge of ordering the
tickets.

With the Christmas season approaching it’s best to remember this
lesson. You can cash in with items like Hot selling toys. Ebay is
the best place to use. Craigslist is also good.

The other thing to remember buying concert, sports and other event
tickets and reselling them can be a great cash cow.
However you may have to hand deliver tickets if it’s super close to
the event.

Lesson #2 Rebrand In Your Niche:

Disneyland’s California Adventure is where they hold the trick or
treat event. They have a McDonalds substation inside the park. I
call it a substation because it does not include the full menu.
This substation they have rebranded Burger Invasion. It has 3 combo
meals, some kids items, flurries, hot apple pies, drinks and that
about it. The guy behind me tried unsuccessfully to order what I
usually order at McDonalds. A quarter Pounder. I had opted for the
Big Mac meal since I could plainly see they had no quarter pounder.

I thought well this isn’t so bad $5.99 for the meal. Then I reread
the description after viewing the photo again. Very tricky they
are. The picture shows the big mac and french fries. Yep no drink
included. The drink is a whopping $2.69. So it ends up costing
$9.53. Almost double the price at a regular McDonalds.

The starving crowd will pay more! They are also more likely to buy
a recognized name. How can you license or brand a popular product
with your name?

It reminds me of Dan Kennedy talking about creating courses then
rebranding them for niches. The Dentist Guide To A Profitable
Business. The Chiropractor Guide To A Profitable Business. Or think
Chicken Soup For The Soul.