With the way things are right now. Most people are being a lot more cautious with their money.
So more than ever you need to make sure you are providing real value.

Recently I bought an ebook in a specific niche. It came recommended and listed all the things it was supposed to help you with. It was cheap at just under $20. So for me it seemed like a no brainer.

Well I started reading it last week and to put it nicely was mad to
find out it was not what was promised. The ebook described the woman’s story. About the 20th page in it said to find out how to do this for yourself by my other ebook. Which by the way is over $100. There is nothing I hate more than this kind of bs.

She out and out lies in her salesletter then trys to sell you the real secrets in another ebook. Don’t do this to your customers it is rotten and unethical. I expected a how to book & got an autobiography!

Another thing I’m seeing right now is these value menu meals. You can’t help, but see these chain restaurants promoting bargain meals for like $7.00. Most of these are ridiculous. They offer say 2 mini burgers about the size of a Jimmy Dean sausage biscuit and a handful of fries. That’s a snack not a meal. Even a kid would still be hungry. I don’t see value in that, it’s just playing into the scarcity mentality people are facing right now.

Those are just a couple of examples of what not to do. Find ways to break your packages into bite size bits of valuable content without ripping people off. If you do it the right way people will appreciate it and the good you provided will flow back to you. If you wouldn’t
buy it then don’t offer it. Treat others as you want to be treated!